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Aldermore, the specialist lending and savings bank, has appointed Richard Jones to be the new Managing Director of its MotoNovo Finance business. MotoNovo – which is based in Cardiff – helps thousands of people to buy their next car, van or motorcycle, by offering finance through trusted dealerships across the UK.

Richard joins from Lloyds Banking Group where he’s been CEO of their Motor Finance and Leasing businesses since 2018, which encompasses the market leading Black Horse and Lex Autolease brands and online car finance. 

Richard has enjoyed a long and varied career at Lloyds Banking Group since joining on their graduate finance programme. He has held a range of senior roles across the Group and was promoted to run the combined motor businesses after first successfully running Black Horse from 2015.

Prior to this, he held several senior positions in the Group’s insurance division where he was an Executive Director from 2010 to 2015 and a member of the Insurance Executive team. He led a number of business areas over that time including Life Assurance, Individual and Corporate Pensions, Investments and Retirement Planning.

From 2016 to 2021 Richard was Chairman of the Finance & Leasing Association.

He attended Sheffield Business School, graduating in business studies and is a qualified chartered management accountant. He has also completed the Harvard Business School Executive programme.

Richard will begin at Aldermore in early 2023 and will join its Executive Committee. He will report to Aldermore’s CEO Steven Cooper. 

Steven Cooper, CEO of Aldermore Group, said: “I’m delighted to welcome Richard and have him join the team at Aldermore. He brings a wealth of experience having run the UK’s largest motor finance business for a number of years, and his skills and expertise will be a huge asset as we aim to grow our MotoNovo business”.

Richard Jones, Managing Director of MotoNovo said: "I’m really looking forward to getting started and working with the Aldermore and MotoNovo teams. I’m joining a great, well-established business which offers a fantastic service to people looking to buy their next car, van or motorbike. I’m confident that we can do even better – by improving our offering and building even stronger relationships with customers, we can grow our share of the market”.

Press release issued by Aldermore Bank, September 2022

We’re pleased to welcome Richard Jones as our new Managing Director. 

Aldermore appoints Richard Jones to lead MotoNovo Finance

Hosted by Credit Strategy, the Women in Credit Awards are the only awards that exclusively champion the work of women across the financial services industry. Empowering, connecting, supporting and celebrating the work of inspirational female leaders is just a snapshot of what the awards represent. It’s certainly not one to be missed!

We’re proud to celebrate our shortlisted candidates for not only their impact at MotoNovo Finance, but for their contribution to the industry as a whole.

Meet Cathy and Shamaila, sharing how their journey has led them here: 



Cathy Addicott, Customer Relationship Advisor, for Lifetime Achievement Award

“I’m enormously delighted, honoured and grateful to be nominated just for carrying out a job that I have always enjoyed so much. I feel diversity and inclusion go hand in hand and is becoming a natural part of our society outside and certainly within the workplace. The awards do a great job of highlighting the work that has already been done. I acknowledge there is still work to do, but we’re heading in the right direction. I’m fully supported and encouraged at MotoNovo, I always have been since I started.”



Shamaila Madeley, National Account Manager, for Colleague of the Year

“I’m extremely grateful to be recognised for my contributions to my role and beyond. Being a finalist for ‘colleague of the year’ could not have been achieved without the support of my mentors and colleagues. Diversity to me is about people with different traits and characteristics that make them unique, and inclusion is to make unique people feel part of a group and ‘included’.  MotoNovo's D&I programme has been an amazing opportunity for me. Training, mentoring, awareness, and a platform to be heard and noticed have all opened up for me. In all honesty, the combination and some amazing role models have seen my self-belief and confidence blossoming.”




Reflecting on their careers, Cathy and Shamaila also have words of wisdom for young women starting out in our industry…

“Listen and absorb as much information as you can, surround yourself with positive people, be punctual and loyal to your employers, keep calm and try to learn from any criticism.”  - Cathy

“Invest in yourself – keep learning and investing time in your personal development. I was someone who wanted to see results straight away, mainly because of my personal circumstances at the time. Now I take the time to invest in my personal development. Taking my time in building my career - it’s certainly paying off!”  - Shamaila

The awards provide a platform to encourage diversity and inclusion across the industry, and as a business, we’re committed to playing out part to continue making a positive change.

Judged by thirteen senior women and business leaders from across the industry, keep an eye on our social channels to see how they get on!

The Women in Credit Awards celebrate and champion the work of incredible female leaders across the industry and two of our female leaders are finalists. Meet them here...

Introducing our Women in Credit Awards finalists

The demand for MotoNovo Finance's distinctive Supplier Direct Funding service continues to increase. While the broader market for new motorcycles, excluding mopeds, fell by 11.9%, MotoNovo Finance delivered a record month of lending for motorcycles. It has been part of a broader trend this year, with year-on-year volumes in July up a staggering 35%.

Reflecting upon the sustained growth, Julian Oliver, National Motorcycle Manager at MotoNovo Finance, notes;

"Our success can be attributed to a combination of factors, including our technology, distinctive risk-based-pricing model, MotoRate and above all, our people. The alignment of these factors is winning us new dealer friends and seeing us increase our activities with existing dealer partners. 

"If there is one area of growth of which I am particularly proud, it has to be our success in increasing our share of the new motorcycle market by 43% in case numbers. It is a great illustration of how more dealers are choosing to collaborate with MotoNovo." 

Press release issued by MotoNovo Finance, September 2022

Hitting a record lending month for motorcycle finance, hear from National Motorcycle Manager, Julian Oliver, on how the likes of MotoRate is helping expand our customer base. 

News - September 2022

Aldermore appoints Richard Jones to lead MotoNovo Finance

Introducing our Women in Credit Awards finalists

MotoNovo hit an all-time high in motorcycle financing

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