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Last year, we celebrated our network of dealer and broker partners with the Extra Mile Awards, crowning winners across seven categories. With the 2024 Extra Mile Awards just days away, we’re taking a look back at the class of 2023…

Customer Journey Award winner
Focus Motor Store

Developing a polished car journey, Focus Motor Store took home the Customer Journey Award for always putting customers at the heart of everything they do. From allowing customers to tailor their finance agreement through Quote & Propose finance calculators to putting customers in the driving seat and giving them the option to reserve their favourite vehicles, every decision is made with the customer at the forefront of the journey. 

Community Impact Award winner
CarFinance 247

Committed to making a difference in their community, CarFinance247 was crowned Community Impact Award winner for their work with young people’s charity, Manchester Youth Zone. Alongside an annual financial donation, CarFinance 247 sponsored family food parcels, donated TVs and laptops, funded a sensory room, purchased a minibus… and that’s just a snapshot!

Embracing our products, launches and initiatives, MotoGB was recognised as our Partnership Award winner for utilising our digital tools throughout lockdown. With the likes of Self-Serve, MotoGB continued to offer customers the ease and convenience of an online finance application journey. 

Starting work at his parent’s dealership at just 19 years old and with little industry knowledge, Ian Gauld of Dunecht Garage now runs the day to day operations and has grown the business to record volumes. Introducing an improved compliant customer journey, implementing new initiatives to boost the dealership’s profile and navigating through challenging times, Ian has been recognised as an incredible leader, taking the business to new levels.

Diversity & Inclusion Award winner
Perrys Motor Sales

 Creating an inclusive workplace, Darren Ardon, Perrys Managing Director, has been a member of the Automotive 30% Club since 2019 and is a massive advocate for promoting the career progression of women in the automotive industry. Launching its own female ambassador project in 2022, Darren is committed to improving the representation of females across the industry. 

Sustainability Award winner
Bridgend Motor Group

Passionate about supporting young people’s careers, Bridgend Motor Group invested in building a purpose-made, self-contained Training Centre at its Kilwinning HQ. This centre has been so successful and well-used that they’re planning to expand at their Ayr and Kilmarnock sites! From car sales to marketing, Bridgend Motor Group is kickstart careers.  

Broker Partner of the Year Award winner
Anglo Scottish Asset Finance

Exhibiting the fundamentals of a great partner; customer centricity, transparency and collaboration, Anglo Scottish Asset Finance took home our first ever Broker Partner of the Year Award! The business is been built on reputation, agility and supporting customers with expert guidance on electric vehicles suitable for clear air zone cities. Fundraising is also key value of the broker, with the team raising nearly £4,000 in 2023 for homeless charity, CEO Sleep Out, by spending the night sleeping outdoors. 


We pride ourselves on working with trusted dealer and broker partners, and The Extra Mile Awards celebrates this and all of their hard work. Keep your eyes peeled on our socials for the 2024 winners circle this Thursday!

With the 2024 Extra Mile Awards just days away, we're taking a look back at our 2023 winners circle!

Extra Mile Awards: a look back at the class of 2023

You may remember that last year, we launched The Extra Mile Awards to recognise and celebrate our dealer network. Shining a spotlight on dealerships who go above and beyond, provide excellent customer service, consider the wider community and are always forward thinking in their approach to business, we’re catching up with some of our latest winners. Meet White Horse Motors, CarFinance 247 and County Garage Ford. 



What do you think was the driving force behind your win?

We have an excellent team that strives to ensure that we offer the highest levels of customer service possible to our clients and that our cars are presented immaculately at all times. We believe that this along with our family-run business ethics is the driving force behind us winning the award and hopefully winning more in the future.

How would you describe your relationship with MotoNovo?

Our relationship with MotoNovo is based on trust, loyalty and a shared interest in giving our mutual clients the highest level of service possible.

What MotoNovo product/initiative has made a positive impact to your dealership?

MotoRate has made a very positive impact on our business and has been a breath of fresh air overall to be honest, it’s a seamless product for ourselves, MotoNovo and our clients. 



What do you think was the driving force behind your win? 

From their first day, our employees understand the importance of supporting our local community and are just as committed as we are to making a difference. Their enthusiasm, commitment, and selflessness when it comes to our charitable initiatives helps our contributions transcend the financial and actively improve young peoples’ lives. Countless team members have come back from visits to the Manchester Youth Zone feeling more connected to their community and inspired to do more. It’s a cause that unites us all and is key to our company culture.

Tell us a bit more about your work with the Manchester Youth Zone? 

We’ve been working with Manchester Youth Zone for five years and are proud to have been able to support them in several different ways. Alongside an annual financial donation, we’ve sponsored family food parcels and helped to pack and distribute them. We also participated in the MYZ 100 challenge, have volunteered to run activities at the centre, donated TVs and laptops, funded a new sensory room and revamp of the Makers’ Space, purchased a minibus, and helped support young people build their own businesses by judging the centre’s take on Dragon’s Den. Almost all our team members have been involved with the Youth Zone in one way or another, whether it’s visiting the centre to work directly with children and young people, contributing to our annual Christmas toy drive, or taking part in fundraising challenges such as Tough Mudder, the Manchester 10K, or our regular quiz nights.  

What does winning this award mean to you? 

While our support of Manchester Youth Zone isn’t about winning awards or getting credit for us, it still means a lot for our efforts to be recognised and to have the opportunity to spread the word about the charity’s vital work even further. We encourage all our employees to use one paid day a year to support the community – it’s called our Make a Difference Day. We’re honoured to receive this award and are committed to continuing to dedicate time and resources to improving young peoples’ lives in Manchester.  



The overall customer journey is something that we have carefully cultivated over a number of years. Every decision we make, we try to ensure we have the customer journey and positive experiences at the centre of the discussion. I believe that's why customers choose to make their Premium Vehicle purchase with us time and time again. 

What MotoNovo tools help enhance the customer experience?

To be recognised for our efforts in ensuring good customer experiences and an overall great customer journey reinforces our ethos of having that at the heart of the way in which we conduct business. MotoNovo is a partner who share those values and their digital offering goes hand in hand with providing a positive customer journey, whether that be Self-Serve or their online calculator which enables our customers to experience a seamless purchase. 

Hear from White Horse Motors, CarFinance 247 and County Garage Ford on how they became the latest to join the Extra Mile Awards winners circle. 

News - Extra Mile Awards

Extra Mile Awards: a look back at the class of 2023

Meet our latest Extra Mile Award winners

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