Extra Mile Conference and Awards

We’re thrilled to unveil the newly reimagined Extra Mile event!

This year, we’re going even further for our valued dealers — not only bringing back our unmissable awards ceremony, but also introducing a dynamic new showcase and conference experience.

Get ready to explore key industry trends, gain valuable insights, connect with fellow professionals, and celebrate the exceptional achievements of dealer excellence from across the country.

It’s more than an event, it’s a celebration, a connection, and a commitment to your success.

Details of the event

• Event date – Wednesday 8 October 2025
• Venue – Radisson Blu, East Midlands, Herald Way, Long Whatton & Diseworth, DE74 2TZ 
• Conference and Extra Mile showcase – 12:00 - 16:30
• The award ceremony – 18:00 – 00:00 

2025 has been uniquely challenging for us all and so we've designed a conference that will help you thrive in the coming year.

Come and listen to keynote speakers and industry specialists who'll be providing thought provoking industry insights, new research and trends to watch in 2026!

Unlike any other award ceremony in the industry, our awards are designed purely to celebrate positive change in the motor industry.

Our aim is to recognise, reward and support our partners by promoting inspiring work, outside of car sales, that support communities, embrace the environment and challenge gender and equity barriers.

To learn more about the awards ceremony, please read here.

Our Awards

From creating unforgettable customer journeys to championing sustainability, we’ve designed seven award categories that shine a spotlight on dealers who consistently go the Extra Mile.

These awards recognise the people and businesses who deliver excellence at every touchpoint, making a real difference not only to their customers but also to the communities they serve.

Whether it’s innovation, service, or social impact, each category celebrates the dedication, passion, and commitment that set our dealers apart.