The Extra Mile Awards will be back in October 2025 and this year, with the addition of a brand-new thought leadership conference, it’s certainly going to be bigger and better than ever!
The conference
2025 has been uniquely challenging for us all and so we've designed a conference that will help you thrive in the coming year.
Come and listen to keynote speakers and industry specialists who'll be providing thought provoking industry insights, new research and trends to watch in 2026!
The awards
Unlike any other award ceremony in the industry, the Extra Mile Awards are designed to purely celebrate positive change in the motor industry. Our aim is to recognise, reward and support our partners by promoting inspiring work, outside of car sales, that supports communities, embraces the environment and challenges gender and equity barriers.
How it works
Nominated by their Account Manager, the awards ceremony will crown winners across a range of bespoke categories to recognise those individuals and businesses who really make the difference and go the extra mile!
Award categories
Dealer Partnership Awards
A dealer who has embraced and evidenced alignment with MotoNovo values.
We work with trusted dealer partners around the UK and have a careful selection process to ensure we’re working with the best of the best. This award helps recognise those dealers who come out in front by fully supporting MotoNovo products, launches, and initiatives to drive performance and improve the customer journey.
Customer Journey Award
A business that delivers an excellent customer journey both online and, in their showroom, and strong customer engagement from enquiry through to aftercare.
Customers are at the heart of what we do, and that’s true for our businesses too. In this category, we’re looking at businesses who provide an outstanding customer service in an innovative and unique way along the customer journey. Those that exceptionally deliver Consumer Duty principles and truly embody ‘creating good customer outcomes’.
Community Impact Award
A business that makes a difference in the community they’re a part of.
Celebrating our businesses who positively impact the broader community or communities in which they operate. We’re looking for businesses that make a difference in their community through activities that include all or some of the following: good cause support/engagement, supporting education and embracing apprenticeships.
Diversity, Equity and Inclusion Award
A business that has promoted the representation of different groups of individuals.
Diversity, Equity and Inclusion (DE&I) is about creating an inclusive environment where everyone matters, has the ability to thrive and embrace being themselves. We’re looking to recognise businesses who are committed to this ethos and are actively trying to make a difference in the motor industry. The nominee should be able to demonstrate a clear action plan as an employer and retailer to support their DE&I goals.
Sustainability Award
A business that demonstrates strong environmental credentials.
A forward-thinking business who considers the future for both customers and employees; what’s coming next and how the business and motor industry is evolving. They should embrace sustainability and have gone as far as introducing a service, product or process with an environmental and/or social mobility responsibility at the core. They take the time to train their team to ensure they’re providing genuine value to the society it operates in, beyond generating a profit.
Innovation Award
A business that takes a different positive approach to the market.
We’re recognising those who have been bold, trying different ideas and techniques to the market to help drive their business growth, while keeping customers at the core of their service. Examples of innovation could include the use of technology, POS, marketing, customer retention and the customer journey, strategy around vehicle stock or the education and expertise of their staff.
Broker Partner of the Year Award
A broker who evidences that they have the customer at the heart of their operation.
Recognising brokers who provide an excellent customer journey from online to in-store, aligns with Consumer Duty principles and embraces delivering good outcomes for customers. Those who also use innovation to meet the needs of both dealers and customers.
