Unlike any other award ceremony in the industry, the Extra Mile Awards celebrate and drive positive change across the motor industry. The Awards offer a unique chance for key leaders from within our dealer and broker network to join us for a night to remember as we celebrate excellence within the industry and recognise the incredible initiatives that are being driven in the motor community. We're shouting from the rooftops and celebrating those who go above and beyond to support customers, create a positive impact on communities, embrace the environment and challenge gender and equity barriers. 

Sponsored by Motor Trader

Coming back with a bang, we're excited to announce that Motor Trader are our official media sponsor for the 2024 Extra Mile Awards! Motor Trader will assist with the judging process and drive awareness of the awards and its winners through their online platforms, reaching over 70,000 views per month! Helping to spread the word even further, the awards will be covered through multiple articles and featured in their printed magazine, along with stories from the winners circle. Watch this space for more information and the launch of their specialised Extra Mile Awards web page!

How it works

Nominated by their Account Managers, the awards ceremony will crown winners across nine bespoke categories; Customer Journey Award, Community Impact Award, Diversity, Equity & Inclusion Award, Sustainability Award, Innovation Award, Dealer Partner of the Year Award, Broker Partner of the Year Award and Dealer's choice: Account Manager of the Year. Find out more about each category here.

Not only are we personally recognising those that have gone the extra mile at our awards ceremony, but we’re spreading the word as far as possible to show customers the trusted and valued partners we work with whilst shining a spotlight for the rest of the industry too. The winners will have their chance to showcase their story to over 20,000 followers across our social media channels, across our websites and featured in our dealer newsletter, Drive Online.

Want to find out more? Contact our Events Team at [email protected]

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