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If you're looking for some light reading in these unprecedented times, the latest issue of Drive Magazine is just the thing. It's filled with the latest industry news and statistics along with data insights to help you make the most of findandfund and a peak into our dealer network with 'Dealer Download'.

You'll hear from CEO, Mark Standish, in his regular editorial feature, where he talks about the latest regulatory developments and the need for industry change. Last, but not least, we have shared some useful marketing tips to help your dealership excel.

Click the link below to read a digital version of the magazine, or if you're a MotoNovo dealer you can contact your Account Manager for a printed copy.


The latest issue of Drive Magazine is here! You'll hear from Mark Standish on the latest regulatory developments and the need for industry change. You'll also find some useful marketing tips to help your dealership excel...

Drive Magazine - Issue 5

Your website can be seen as your ‘digital showroom’, so it’s important that you give it the same care and attention as your actual showroom.

As with any website, you want to put your product front and centre and show it off in the best light. You also want to make sure you’re giving customers as much information as possible about the listings and your dealership. But, there’s more to it than that. You also need to give your website an edge that makes it stand out, keep content fresh to improve your Google rankings and ensure that customers can easily get in touch with you.

The main feature of a dealership’s website tends is a strong product push centred upon the vehicles on sale. This is important but all too often potential car buyers are unable to find little information about a dealership and the other services it can provide.

An AA Populus poll which canvassed 18,077 AA members on the most important purchase considerations noted; Safety (25%), the car’s condition (23%) and trust in the dealer (14%) were all rated higher than the price tag (12%). This should provide some extra insights about what to focus on in developing your web content.

Larger dealerships might have an in-house marketing team or person, while some dealerships will favour using an agency. But, if you’re working on your own website you might be using a media provider or CMS tool that gives little guidance. We’ve put together some top tips to help you take your website up a gear and drive more sales across the line:

Make sure your site is mobile friendly. For reference, about 70% of traffic to findandfund is mobile based

Include an ‘about you’ section to tell customers about your approach, people, history, news, values, charitable activities and awards

List accreditations and testimonials from happy customers to help endorse your dealership

Provide plenty of information on your products and services, such as finance, insurance and after care

Meet those needs for safety with detailed safety information on cars, photographs and warranty information

Make your contact details easy to find and establish a rapid response mechanism

Utilise the templates on the CMS software you are using to improve the design and user experience

Show the real business behind the website using images of your premises and people, not stock photos

Feature your best listings on the homepage to make them stand out

Refresh the content on your website regularly to ensure it’s up-to-date and to show Google that your website is active. You could also hire a freelancer to write useful blogs for your customers

Your website can be seen as your ‘digital showroom’, so it’s important that you give it the same care and attention as your actual showroom. We've put together some top tips to help you take your website up a gear...

Tips for improving your website

The March plate-change is upon us and make no mistake, this is still the key month of the year for new car buyers and dealers.

It’s also a good month for used sales opportunities with the influx of part-exchanges and end of contract PCP cars, a strong source of used cars as dealers will know their history.

While it will undoubtedly be the biggest month of the year, March has been in decline since hitting an all-time high in 2017 at 562,337 units, when more than a quarter of that year’s total registrations were achieved in a single month.

Since then, the March market fell -16% in 2018 and -3.4% in 2019.

Philip Nothard, Cox Automotive’s Customer Insight and Strategy Director, takes a ‘big picture’ quarterly view of the new and used markets…

“We expect new registrations in Q1 to settle at around 692,189 units, marginally down from 701,036 last year, with the market returning to more normal levels after the peak of 820,016 registrations in Q1 on 2017.

“March is likely to track at around 2019 levels, even allowing for an increase in demand from the fleet sector for electric vehicles, which qualify for benefit-in-kind tax exemption from April, because these will be subject to supply constraints,” he said.

Nothard forecasts the used car transactions will drop -2.7% in Q1 to around 1.9 million units as the market levels out after the peak of 2.1 million in 2017, with the ongoing challenge for dealers of matching supply to strong demand continuing through the year.

So, the new and used markets in March and Q1 are set to remain strong as they return to more sustainable levels.

A good reason for dealers to celebrate the certainty of March!

The March plate-change is upon us and make no mistake, this is still the key month of the year for new car buyers and dealers. Take a look at what our industry expert, Curtis Hutchinson, has to say on the biggest month of the year... 

Why the March plate change is still important

Last month, we introduced you to the faces at Ron Skinner and Sons who shared some useful insights into how they effectively sell finance in their dealership. This month, we’re introducing you to Dan and the team from Prestige Cars Cardiff, who have a staggering combined experience of 100 years in the motor industry!

Here’s what Dan had to say about the importance of being digital and their success using findandfundmycar…

“Everybody’s digital now. I think that a stat I heard was that there was 16 hours of research done, any customer that’s looking to purchase a car online before they’ve actually made the enquiry. It’s very important to get the right message across, giving the customers as much information as possible. We still photograph in the forestry when we can which is very local to us. It just gives the customer the best visual possible and they know we’ve put that much effort into the photos and that they can see all the specification is covered.

We’ve got probably 50-60 photos of every car online but the common thing that I always here from customers is that they see a car online and are happy with the car, loved the website and everything else, but the final thing for them to commit to actually travelling the distance as opposed to going somewhere local, is the reviews. So, they get that confidence.

findandfund I think has been very successful in the sense that it’s brought a lot of customers to us. I think our first findandfund deal that we had, the enquiry came through from a gentleman in New York. We got very excited but were also a little bit impatient that we couldn’t proceed as normal but we ended up waiting for the gentleman to come back, everything was processed smoothly and he bought a lovely new Mercedes from us which worked out very well. So, we’ve got a lot of confidence in the product and we work really closely with MotoNovo as well. From the website, I think the photographs and the reviews definitely help us as a findandfund dealer.”

We also caught up with Richard, Prestige Cars’ Sales Manager who explained a popular service they offer to their customers…

“Dan will go out to source and buy cars that are different. Generally, the higher value cars more so. We do offer a home delivery service for customers of ours who’ve bought cars, from the likes of London. A customer recently in Birmingham who’d bought a car previously to us, his wife was looking for a car – we were able to source that car, send him all the images through and arrange delivery directly to his house which worked with the customer and it worked with us.”

Visit our social media channels to learn more about Prestige Cars!

As part of our new dealer spotlight series, last month we introduced you to the faces at Ron Skinner and Sons. This month, we’re introducing you to Dan and the team from Prestige Cars Cardiff...


News - March 2020

Drive Magazine - Issue 5

Tips for improving your website

Why the March plate change is still important

Dealer Download with Prestige Cars

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