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Founded in 2021, Car360 was established with a clear mission: to make EV ownership more accessible and transparent for customers. Their outside the box approach saw them take home the Sustainability Award at the 2025 Extra Mile Awards! Diving into what sets our Extra Mile Award winners apart, we speak to Car 360’s Helaina O’Brien to find out what led them to being recognised as the UKs largest electric vehicle specialist.

What was the driving force behind the decision to only stock electric vehicles?

“We’re passionate about making the switch to electric vehicles as easy as possible. We’re really cementing ourselves as the number one used electric car dealer in the UK. Our Extra Mile Award win was due to the full commitment that we’ve made to EV’s and supporting customers to make the shift over.

We partner with Octopus energy Electroverse, providing EV customers with an RFID card and app for easy access to a wide public charging network, plus occasional charging discounts.

With MotoNovo’s electric vehicle lending and product suite, we’re able to give more of our customers the confidence to go electric. Every month, we help hundreds of drivers make the move to EVs, and we are supporting the shift away from petrol and diesel towards a cleaner, more sustainable future for everyone together with our lender.”

How do you deliver a customer centric buying experience?

“The name Car360 reflects our commitment to providing customers with a comprehensive viewing experience without needing to see the car in person. This is made possible through our state-of-the-art photography and videography equipment, coupled with exceptional support from our sales team.

We pride ourselves on providing a premium experience for customers. This consists of the highest levels of preparation paired with excellent customer service.”

What other sustainable initiatives do you offer to customers?

“Customers can collect their car from our collection centre in Hednesford, Staffordshire, or they have the option to have it delivered to their home anywhere in the UK. Both options have a 7 day money back guarantee. This initiative helps us be a sustainable and environmentally conscious dealership.

“Our Business Development representative is always incredibly helpful, responsive, and knowledgeable, making her a trusted point of contact for the whole team. She’s built strong relationships across the business and is always willing to go the extra mile to assist with any queries or challenges. Her professionalism, expertise, and proactive approach make a real difference to our day-to-day operations and are greatly appreciated by everyone at Car360.”

Car360’s digital first approach is supported by a knowledgeable and responsive sales team, ensuring customers receive guidance throughout. The takeaways?

Build confidence through education and support: help customers feel reassured and empowered to make decisions with guidance and tools

Create a seamless buying experience: take the time to invest in your digital capabilities to reach more customers at home

Stay purpose-driven and consistent: a clear mission helps guide decisions, define your brand and build recognition.

Interested in becoming a MotoNovo dealer? Sign up today. 

Discover how Sustainability Award winner Car360 is making EV ownership more accessible through a customer-first approach, innovative digital experiences and a commitment to accelerating the UK’s transition to electric vehicles.

Views from the forecourt: Car360

Fraud is an issue the motor industry continues to take seriously. As vehicle values rise and digital finance applications become faster and more convenient, the importance of strong fraud awareness across dealerships has never been greater.

Dealers play a crucial role in this process. While lenders invest heavily in fraud detection systems and underwriting expertise, dealerships are often the first point of contact in a transaction. That puts them in a unique position to identify early warning signs and help ensure applications progress smoothly and securely.

Industry research highlights why this matters. According to the latest fraud report from UK Finance, fraud losses across the UK financial system exceeded £1 billion in 2024, demonstrating the scale of the challenge facing lenders and businesses alike. The good news is that many attempts are prevented before funds are ever released, often thanks to strong processes and vigilance at the start of the journey.

For dealers, understanding where risk can appear, and how to approach it with confidence, is an important part of building a resilient and trusted finance operation.

Most customers walking into a dealership are genuine. However, when fraud does occur, it can have wider consequences, from financial losses to operational disruption and reputational risk.

That’s why the industry has increasingly shifted towards shared responsibility for fraud prevention. Dealers, lenders and technology providers all play a role in creating a secure finance ecosystem.

At MotoNovo Finance, we see our role as more than simply providing finance products. Supporting dealers with knowledge, tools and specialist teams is a key part of helping the network operate confidently in an environment where fraud awareness is essential.

The aim isn’t to make transactions more complicated. It’s to ensure that good processes protect both the dealer and the customer, without slowing down legitimate business.

Where fraud risks can appear in the customer journey

Fraud attempts rarely present themselves as obvious problems. In many cases, they appear as small inconsistencies or unusual circumstances within an otherwise normal-looking deal.

That’s why early-stage awareness is so valuable.

For example, dealers may occasionally encounter situations where information provided during an application doesn’t fully align across documents or systems. While this can often have an innocent explanation, it’s always worth taking a moment to verify the details before proceeding.

Similarly, deals that involve unusual urgency or requests to bypass standard processes should always prompt a quick pause. Consistent checks exist for a reason, and maintaining them helps protect both parties.

Business finance applications can also involve additional complexity. As more dealerships work with corporate customers and fleet buyers, verifying company information and confirming authorised individuals is an important part of responsible lending.

None of these factors automatically indicate fraud, but they highlight why strong processes and awareness remain important.

Across the industry, one of the most effective ways to reduce fraud risk is simply apply the same processes to every deal.

Consistent ID checks, accurate documentation and careful verification help ensure that genuine customers move through the process smoothly while unusual cases are identified early.

Many dealerships are already strengthening their approach. Industry surveys show increasing adoption of fraud awareness training and improved verification processes, helping staff feel more confident when handling finance applications.

Frontline teams are particularly important here. Sales and business managers are often the first people to spot when something doesn’t feel quite right, and giving them the confidence to pause and check details is one of the most powerful tools available.

While dealerships are the first step in the journey, finance providers play a critical role behind the scenes.

Lenders combine credit data, verification tools and specialist underwriting teams to assess applications in more detail. When dealers flag questions early, this allows lenders to carry out additional checks quickly and support the dealership in resolving any concerns.

Collaborating with our dealer partners is central to this process. Our teams work closely with the network to ensure applications move forward efficiently while maintaining the highest standards of responsible lending.

By combining dealer insight with lender expertise, potential risks can often be identified and addressed early, protecting both businesses and customers.

Fraud prevention is an ongoing challenge across the financial services industry, and the motor sector is no exception. But it’s also an area where strong partnerships make a real difference.

When dealers maintain clear processes, stay alert to unusual situations and work closely with trusted finance partners, the majority of risks can be managed effectively.

Ultimately, the goal is simple: deliver a smooth, convenient finance experience for genuine customers while ensuring the right safeguards are in place behind the scenes.

By continuing to share knowledge, strengthen processes and support each other across the industry, dealers and lenders can help keep motor finance secure and ensure businesses and customers alike continue to benefit from fast, reliable access to vehicle finance.

Find out how you can help protect your business and customers by recognising common motor finance fraud risks, applying consistent processes and working closely with trusted finance partners.

News - September 2026

Views from the forecourt: Car360

Understanding common motor finance fraud risks and how dealers can spot them early

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