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Last night saw MotoNovo’s Extra Mile Awards return for another year, with nine deserving award winners crowned after the afternoon’s thought leadership conference.

The lender offered an enhanced format this year, designed to help MotoNovo’s partners thrive with fresh insights from within the business, inspiring keynote speakers, and a look ahead at the trends shaping 2026.

Speakers included AutoTrader’s Nick Press and Stephen Whitton, Founder of MENable, an expert in mental health in the motor industry. The keynote speech during the evening’s awards was given by former rally champion and renowned motivational speaker Penny Mallory.

“We welcomed around a hundred dealers and brokers this year, alongside 30 of the MotoNovo senior team,” adds MotoNovo’s Director of Distribution Debbie McKay. “The expanded format – including several keynote speakers and our thought leadership conference – was a key part of recognising the excellent work done by so many of our partners during the past 12 months. It has been a uniquely tough year for everyone involved in motor finance. It’s more important now than ever before to acknowledge the underlying strength of our industry and who makes that possible: the many committed and talented dealers and brokers from across the country.”

Here’s a list of all award winners (please note, photos of the awards and conference are available upon request):

Dealer Partnership of the Year: Wynyard Motor Company Ltd

Customer Journey (Prestige Cars): Autolab UK

Community Impact: Brownroyd Motors Limited

Diversity, Equity and Inclusion: Foray Motor Group

Account Manager of the Year: Jagdeep Sharma


MotoNovo Reveals Winners of Extra Mile Awards

Financial promotions play a big role in informing customers about their options and encouraging purchases. But with that influence comes responsibility.

The Financial Conduct Authority (FCA) closely regulates financial promotions to ensure they’re clear, fair, and not misleading, especially when it comes to regulated products like vehicle finance. If you’re a dealer promoting finance, it’s essential to understand what good (and bad) looks like.

A financial promotion is any communication that invites or induces a customer to engage in a financial activity, such as taking out a car loan or finance agreement. This includes advertisements on your website, social media posts, printed brochures, in-showroom displays, or even verbal discussions.

It’s your responsibility as a dealership for ensuring your promotions meet FCA standards.

Key information every promotion should include

To ensure clarity and fairness, all financial promotions must include certain key details. These help customers make informed decisions and avoid confusion later down the line:

Representative example: If you mention a specific monthly payment or interest rate, you must also include a representative example. This should show the total cost of credit and must be representative of the agreements you actually offer.

APR (Annual Percentage Rate): The representative APR gives customers a clear picture of the total cost of borrowing. It must be shown clearly and be no less prominent than any other rate or figure mentioned.

Lender and status disclosure: Make it clear who the lender is and your relationship to them.

Eligibility warnings: Include phrases like "subject to status" or "terms and conditions apply" to manage expectations and stay compliant.

Risk warnings: where relevant, ensure customers understand the risks involved, such as the possibility of repossession if payments are not made.

Best practice in financial promotions is all about transparency and putting the customer first. Here’s what good looks like:

Clear and jargon-free language: Avoid overly technical terms and explain finance products in plain English.

Balanced information: Present both benefits and limitations of the product fairly, don’t just focus on low monthly payments.

Upfront costs clearly stated: Be honest about deposits, balloon payments, and any fees.

Prominent display of key information: Make sure APRs, total payable amounts, and representative examples are easy to find, not hidden in the small print.

It’s equally important to avoid common pitfalls. Here are a few red flags to be wary of:

Misleading “from” prices or monthly payments that aren’t truly representative of what most customers will get.

Selective quoting of interest rates or payment terms to make the offer look better than it is.

Omitting key details, like the total amount payable or who the finance provider is.

Tiny T&Cs: If essential terms are buried in small print or hard to read, your promotion could fall foul of FCA rules.

Digital marketing offers powerful reach, but it also comes with added scrutiny. Promotions on social media must meet the same standards as traditional adverts. Use clear visuals, avoid abbreviations that might confuse consumers, and always link to the full terms or a representative example where necessary.

FCA rules can evolve, so it’s important to stay informed. Regular training for staff, reviewing your current promotions, and working closely with your finance partners, like MotoNovo, can help ensure you’re always on the right track.

We have a whole host of motoring insights for you, take a look here now.

Learn best practice for financial promotions in dealerships. Discover FCA rules, key information to include, and what to avoid when promoting vehicle finance.

News - October 2025

MotoNovo Reveals Winners of Extra Mile Awards

Best practice financial promotions for Dealers: what to look out for

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