Catching up with the Extra Mile Award winners - part 1
We may already be cruising through 2022, but we’re still celebrating the last of our Extra Mile Award 2021 winners! We’re shouting from the rooftops about our dealer partners who go above and beyond for their community, utilise MotoNovo tools to enhance the customer journey and provide a great customer experience from enquiry right through to aftercare. Want to know more about what the Extra Mile Awards are all about? Click here.
Find out top tips for talking customers through their finance options, why our digital tool, Self-Serve, is a hot favourite among our dealer partners and how giving back to the community goes a long way. We catch up with Gold Vehicles, Hypermotive, Global Motor Ltd and Caledonia Vehicle Solutions.
Gold Vehicles
Customer Journey Award
How has your dealership got to where it is today?
Like many businesses, we’ve overcome some challenging conditions over the last 2 years. However, we’ve used this as an opportunity to analyse the current market place and adapt our business to customer led trends and digital innovation. This has resulted in our business growth and have plans to further grow the business and improve our online presence with the use of video technology. This will meet the demands of the customer with digitally led customers set to increase at a faster pace. It’s important to continually adapt to the ever-changing market place.
How do you help customers understand what finance options are available?
We have an excellent enquiry process which ensures that every customer is provided with as much information as possible as well as a finance quotation, provided by Self-Serve, which is based on fairness and transparency. Our stock within the forecourt has finance examples clearly displayed which displays our representative example. This has led to many more of our customers adopting finance over cash purchases.
What MotoNovo products/offerings help enhance the customer experience?
Without question their risk-based pricing model, MotoRate, has yielded excellent results, our finance penetration has increased by 30%. MotoRate allows us to engage in finance conversations led by the customer due to the competitive stance against direct lenders. Being able to offer a full digital enquiry/sales process via our website through Self-Serve and Quote & Propose has also generated excellent customer outcomes, fairness and transparency. Our account manager keeps us up to date on market leading trends and we are about to invest in more video advertising.
Hypermotive
Community Impact Award winner
What made you want to get involved in supporting charities?
It was my personal friend, James, whose son was born premature and then unfortunately passed away. The hospital who treated Leo was amazing to both him and his family. We wanted to try to give something back for the help they gave.
Tell us a bit more about the charity work you’re involved with?
First Touch is a neo natal unit in St Georges hospital in London who care for around 500 premature babies per year. The experience and support they gave to James and his family are the reason we wanted to get involved. They are an NHS hospital but are self-funded. The hospital had a shopping list of the things they needed to buy, and the money raised paid for not only everything on the list, but also had enough for them to put aside for the future.
How did you decide how to raise money?
Our Managing Director wanted to do something to remember Leo so along with a group, came up with the idea to do a bike ride. The bike ride was called the Lions Ride, as Leo was known as Leo the Lion.
Global Moto Ltd
Partnership Award winner
What do you think was the driving force behind your win?
Our staff are highly experienced and trained to offer our customers a finance package which suits their needs. We work closely with MotoNovo Finance to ensure that we offer the best products available. By guiding the customer through the process, we’re able to be efficient and successful when offering finance solutions. The business is focused on customer satisfaction, and this ties in with MotoNovo's clear and efficient Quote & Proposal system.
How would you describe your relationship with MotoNovo?
We have a close and friendly relationship with MotoNovo, and work closely with our Account Managers, Daniel and Caroline, who are on hand to assist with any queries. When changes are required, we find the telephone staff friendly and courteous, and always happy to help. MotoNovo is on hand to offer customers (at all of our showrooms) a suitable finance package. Our four locations are Colchester Kawasaki, Motorcycles Direct North London, Clay Cross Kawasaki and Northampton Moto. MotoNovo offers us a finance solution available to every customer at every dealership in our group. MotoNovo is positioned as our 'go to' funder.
What MotoNovo product/initiative has made a positive impact to your dealership?
MotoNovo's Self-Serve system has had the most positive impact on our day to day business. The ability to have the customer propose their own finance allows our sales team to focus on incoming enquiries. The customer receives a clear and professional quotation, meaning they feel safe and comfortable proposing their finance directly. Our customers have given good feedback on this system, with many also choosing to pre-sign their agreement when their acceptance comes through.
Caledonia Vehicle Solutions
Partnership Award winner
What do you think was the driving force behind your win?
We’re a long standing MotoNovo dealer and have a good relationship.
How does MotoNovo support your dealership?
We work together to provide a smooth customer journey for all customers.
Keep an eye out on our blog and socials for more stories from the winners!
