Customers are getting more and more tech-savvy, and most expect the businesses they shop with to embrace technology too, especially when it comes to customer service. 97% of car buyers start their research online, usually spending three months researching their options before visiting one or two dealerships. These car buyers have already decided which car they plan to test drive having researched online for photos, reviews, videos and price comparisons.
Even before the pandemic hit, we could see a growing need for customers to be able to complete more of that buying journey online, not just the search. Our remote finance platform helps to bring showroom technology into the comfort of the customer’s home – something that’s especially important during the current climate. It gives customers more freedom and allows for a safer transaction for everyone involved.
If you’re wondering how that works, in a nutshell, dealers can generate a finance quote and send the customer a link to an online finance application. From here, the customer can click, read and sign their contracts from their sofa (or wherever they may be!).
We’re evolving Self-Serve in a way that’ll help dealerships future-proof their business. Helping you connect with finance customers earlier in the research/buying journey, while clearly showcasing your products and price points.
We might be living in the age of same day delivery and an ‘I want it now’ ethos, but when it comes to finance agreements, customers will want a little more time to read things over. Self-Serve means they can thoroughly check their finance agreement terms and conditions without any pressure. It offers a simplified, readily available financial proposition.
And we've made a few improvements too: