MotoNovo Finance strikes new official sponsor status with the Bennetts British Superbike Championship
The Bennetts British Superbike (BSB) Championship is delighted to announce a new partnership with MotoNovo Finance, one of the country's industry-leading motor finance providers, as it joins forces with the UK's biggest motorsport series as an Official Sponsor for the 2022 season.
Widely recognised as one of the industry's most innovative vehicle finance providers, MotoNovo will be riding into the new partnership with Bennetts BSB at Silverstone this Easter when the 2022 Championship gets underway. MotoNovo will feature at each of this season's 11 rounds with prominent trackside branding and global television visibility.
A prominent, multi-award-winning provider of car, van and motorcycle finance for over 40 years, MotoNovo is one of the UK's most significant players. The business' brand and expertise are in evidence across dealers throughout the UK, helping them assist people in getting behind the wheel – or for motorbikes, handlebars – of their chosen method of transport.
The partnership is enhanced further with Associate Sponsor status with the Pirelli National Superstock and Junior Superstock Championships, highlighting the crucial manufacturers' rankings in the two classes. The Superstock classes are hugely significant to the manufacturers competing for the title, as the motorcycles are similar to the showroom counterparts, which race fans can purchase from local dealerships.
Reflecting upon their support, Managing Director, Karl Werner, notes:
"I'm sure the name MotoNovo will be familiar to many people across the motorcycling community and I hope our partnership with the Bennetts British Superbike Championship will accelerate this recognition. It also demonstrates our commitment to motorcycling, the dealers and the many people looking to buy their next bike. We are delighted to be on board."
Bennetts British Superbike Championship Series Director Stuart Higgs commented: "It is fantastic to welcome MotoNovo to the series as a new Official Sponsor and also as the Superstock Manufacturers' Championship presenting sponsor. This draws a parallel with MotoNovo, as the motorcycles in these classes are closely linked to those you can purchase from a local dealership. I am looking forward to working together for the first time throughout this season."
Press release issued by MotoNovo Finance, March 2022