Every year, our Account Managers undergo Specialist Automotive Finance (SAF) training to ensure that their knowledge always remains at a high-level industry standard, equipping them with the right tools to best support our dealer and broker partners. Whether it’s introducing new products, supporting regulatory change or helping drive business growth, our Account Managers are always striving to help deliver good customer outcomes and add value throughout the automotive industry. 

SAF Expert

SAF Expert training provides our Account Managers with an intermediate level of knowledge of multiple motor finance products used by customers to buy or lease vehicles. It covers the key FCA principles and rules for the sale of motor finance and key regulations such as unfair trading and anti-money laundering. 

SAF Advanced

In addition to the SAF Expert, we’ve invested in our Account Managers to help them upskill and provide them with a professional qualification specifically covering motor finance. The Level 3 Certificate in Automotive Finance (CertAutoFS) is awarded by The London Institute of Banking & Finance and has been developed by the FLA in partnership with The Institute to gain formal recognition of motor finance knowledge.

Through extensive training, revision and a final exam, we’re proud to say that all of our sales teams are now CertAutoFS qualified!


Head of Field Sales, Richard Irving, notes:

“SAF Advanced puts the motor finance industry’s training on an equal footing with the professional courses required in other markets. All MotoNovo Sales teams are SAF Advanced accredited which means our dealer partners are working with experts in their knowledge of motor finance, including how finance can be managed to deliver the best customer outcomes and retain customers.”

Hitting the road with their knowledge, hear from some of our Account Managers…

Craig Burns

“The SAF Advanced qualification provides a comprehensive and in-depth understanding of finance which enables us to have more meaningful conversations with peers and distributors. The training requires a great deal of discipline and dedication to complete the necessary revisions, showcasing the commitment of our AMs to support our dealer partners. With industry-wide SAF accreditation becoming mandatory in January 2025, this qualification offers an extra layer of assurance that our dealer network is aware of the additional qualifications and expertise of our team.”


Jemma Pinfield-Wells

“Having the SAF advanced qualification gives MotoNovo staff that broader knowledge of compliance and deeper awareness of CONC rules. This enables us to pass this knowledge on to our dealers to give them a better understanding of our products and vulnerable customers, providing a more valuable service for their business.”



Interested in becoming a MotoNovo dealer? 


Interested in becoming a MotoNovo dealer? Get in touch
 with one of our local Account Managers today.

Trustpilot reviews