As part of a new series of articles and videos, we’ve been catching up with some key players in our dealer network to bring you tips, information and resources from dealerships around the UK. We’ve also updated our findandfund platform to make sure our dealers are in the spotlight, helping to break down barriers and promote a feeling of trust between the dealer and the customer.

This month, we talked to Ron Skinner & Sons; a used car dealership with showrooms all over South Wales. They have excellent customer service and a unique offering with ‘Smile Car Finance’ – an in house broker service with dedicated staff to help customers find the right solution for them.

Here’s what they had to say about finance and MotoNovo…

“We deal with MotoNovo and we go through two finance options; PCP or a hire purchase and we speak to the customer before we offer them just to gage what they need. We have a website that they can have a look at, and can even apply through it. MotoNovo also offer findandfundmycar, so they can actually go through the process with MotoNovo and then they will send us the customers details and they’ve been probably been pre-approved as well. It’s then just a case of phoning the customer to say you’ve seen the car, you’ve been approved – when do you want to come up and collect it? 

We’re very transparent, that’s Mr. Skinner’s buzzword here. We explain to them what it entails regarding the credit search and how we come to decisions. I think people are much more switched on about not using their savings and using finance instead. Customers can now apply for finance and take the car away the same day.

The success to Ron Skinner’s is our reputation. Our customers are very happy with the way they’re dealt with. We have a lot of returning customers and many other who have been recommended to come here. We prep our cars to the highest standards; all of our cars have been serviced, valeted and come into the showroom and are all ready to drive away within an hour. If the cars have less than 6 months on the MOT they’ll get a new one.  Our collection team are here 7 days a week so that no time or day is a problem. Look after your customers, treat them fairly and do anything you can to help them.”

Visit our social media channels for more from Ron Skinner & Sons and keep an eye out for the latest issue of Drive Magazine for the full story!

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