Drive Magazine - Issue 4
Your latest issue of Drive Magazine is here! This month, CEO Mark Standish discusses our changing industry and the importance of collaboration between dealers and lenders. We also have features on emerging trends in 2019 and an interview with bike dealer, Thunder Road...
Read articleSMEs are good for business
At this time of year, dealers will no doubt have their eye on the used car market as part-exchange vehicles flood the forecourts and auctions. With the franchised sector chasing a declining new car market, the competition to boost used car business will be intense. However, there’s one element of the car-buying sector which is often overlooked. If tackled with the right offer and an insight into their needs and concerns, it could reap awards for both new and used car sales operators.
Read articleIs the September plate change losing its pulling power?
The September plate-change marks one of the year’s twin peaks for the new car market, when typically over 420,000 vehicles are registered. That’s almost double the volume of most months except for March, which remains the biggest and recently hit a record high of over 562,000 in 2017.
Read articleCreating a ‘Destination Dealership’ – develop your online persona
In the first of this series, we talked about becoming a ‘destination retailer’ by providing a fantastic service-led ethos that customers can believe - now we're going to look at your online persona. Rather than take on the major manufacturer and retailer brands, independent dealers can compete in terms of personality and service, especially online. Yet all too often the first visit to a dealer, which will invariably for most customers will be online, can fall short in terms of; passion, authenticity and evidence. This is a big miss – to address this, it is time to start thinking about your online persona.
Read article